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ecommerce start-ups are an extremely important part of the digital marketing industry. The rise of ecommerce has provided more opportunities for smaller businesses to grow and compete with larger companies in a digitally-connected world. However, it is important that these start-ups not only rely on their own website to reach customers, but to build brand awareness as well. With that in mind, let’s take a look at five ways that ecommerce startups can build solid brand awareness....

Digital marketing is a term that people don't really pay attention to unless it's something they have to spend time on. However, not understanding the digital marketing world can actually be detrimental for your small business. In this article, you will learn about how, when planning for your business, you should make sure that you're familiar with digital marketing basics so that you can succeed in online sales....

Digital marketing is a broad term that is often used to describe the process of promoting an online business or product. It encompasses everything from SEO, PPC campaign management, social media promotion, and content promotion among other strategies. This article breaks down the definition of digital marketing and explains why businesses and bloggers would want it....